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The State of Hardware-as-a-Service 2024

Chelsea Hakso, Lane Bruno, Julian Nash, Josh Pherigo, Eli Oftedal

Key takeaways

Several macro trends — such as onshoring, clean energy investment and greater defense spending — are boosting demand for hardware, and venture capital (VC) investors are responding with renewed interest. Particularly appealing are hardware-as-a-service (HaaS) companies, which are raising more money — and at higher valuations — than other frontier tech companies. Our latest report assesses the state of this growing business model with updated metrics most relevant to success in the current economy and funding environment.

45%

Of HaaS companies are in the industrial space

With falling prices for robots, industrial robotics may be the sweet spot.

59%

Higher median valuation multiples than other frontier tech business models

Recurring revenue is appealing to investors.

15 months

Median payback period for a HaaS system

The median payback period is longer for more expensive machines.

Read the full report on the State of HaaS

Gain insights into the trends driving success in hardware-as-a-service.

The data

The latest report on HaaS uses SVB survey data and analysis to help founders and investors better understand this evolving business model.

VALUATIONS

VC investors value HaaS model at a premium

In the frontier tech space, HaaS companies are valued at a median revenue multiple 59% higher than other firms.

The biggest differences arise in more capital-intensive sectors such as aerospace, industrials and transportation.

Recurring Revenue chart Note: Pre-money valuation to annual revenue. Sources: Pitchbook Data, Inc., SVB State of HaaS Survey 2024 and SVB analysis.
MACHINE SERVICE LIFE

Firms may have to wait for accurate performance metrics

Typically, the oldest machine in service hasn't reached even half its estimated service life.

Many HaaS startups haven’t been around long enough to know their systems’ true service life, a key factor in calculating each machine’s financial performance.

Still Early Innings chart Source: SVB State of HaaS Survey and SVB analysis.​

SVB’s HaaS Metrics that Matter

Through a proprietary survey of HaaS companies, we've established benchmarks for machine metrics to help you understand the ideal payback periods and machine lifetime values in the HaaS model.

Machine & Company Metrics chart

Download The State of HaaS 2024

Gain insights into the trends driving success in hardware-as-a-service.

More about the authors

Chelsea Hakso

Chelsea Hakso

Director

Lane Bruno

Lane Bruno

Managing Director

Julian Nash

Julian Nash

Managing Director

Josh Pherigo

Josh Pherigo

Principal Researcher, Market Insights

Eli Oftedal

Eli Oftedal

Principal Researcher, Market Insights


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