About Roman Health Ventures (Ro)
SVB is excited to share the Ro success story, a direct-to-patient healthcare company providing high-quality, affordable healthcare without the need for insurance. Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, labs, and pharmacy services nationwide. This is enabled by Ro’s vertically integrated platform that powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care.
The bold idea
Everyone in Zachariah Reitano’s family has had a life-threatening illness at some point in their lives — himself included. His father had four heart attacks and a stroke, his mother has a neurological disease, his sister is a two-time cancer survivor and has an autoimmune disease and a brain tumor, Zachariah has a congenital health condition and underwent a heart procedure at 18 years old.
Luckily, the Reitano family had Zachariah’s father, Michael Reitano, a physician who shepherded his family through the healthcare system—ultimately, saving each of their lives. This experience drove Zachariah to build Ro—alongside co-founders, Saman Rahmanian and Rob Schutz—to, in a sense, put his dad in everyone’s home through software to make high-quality healthcare more accessible to everyone.
Ro believes that most of the problems in our healthcare system stem from one single underlying cause: our healthcare system does not incentivize building for patients. Ro’s mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want. In Zachariah’s rare experience, he had a doctor for a father who cared about his health in service of him living a happy and fulfilled life. Today, Ro is striving to make that same healthcare experience possible for every one of us.
The partnership
In 2017, Zachariah, Saman, and Rob put together plans for a health platform that would offer accessible, high-quality telehealth treatment for sexual health conditions and grow to be the only healthcare company to combine telehealth, online pharmacy, diagnostics, and in-home care all on one platform and offer end to end care for over 25 conditions.
Through their investors, they connected with SVB, which set out to meet each moment of the company’s life cycle with unique solutions that would provide the right level of scale, flexibility, and cost of capital.