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Rob McMillan

Rob McMillan is one of the top wine-business analysts in the United States and the author of First Citizens Innovation Banking’s highly regarded annual State of the Wine Industry Report. With decades of experience researching the wine business, his views are sought after and trusted by winery owners, journalists, entrepreneurs and investors. He is a prominent speaker, both domestically and internationally, and he is extensively quoted in national, regional and trade press. He has also been named several times as one of the Top 50 Most Influential People in the US wine industry.

Rob’s banking career has spanned 35-plus years — more than 25 with First Citizens Innovation Banking. In that time, he has held positions of increasing responsibility, including division manager of the Wine Group, executive manager of the bank’s Commercial Division and several years as a member of First Citizens Innovation Banking’s Managing Committee. He is currently responsible for establishing new winery relationships and offers private management presentations and strategic consulting to the bank’s clients across the portfolio.

Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served on boards in diverse industries and continues to be an advisor to wineries and industry associations across the wine business.

Rob is a father of two. He enjoys the outdoors, travel and golf and takes any opportunity to play percussion and drums in live settings.

Wine Division

EVP & Founder

Email:
Rob.McMillan@firstcitizens.com

Expert Insights

The 2026 SVB State of the US Wine Industry On-Demand Webinar Webinar
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The 2026 SVB State of the US Wine Industry On-Demand Webinar

Jan 15, 2026

Rob McMillan, Janie Brooks Heuck, Kristin Marchesi, Matthew Owings

2025 Wine Report: DTC Strategies for Growth Webinar
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2025 Wine Report: DTC Strategies for Growth

Jun 17, 2025

Rob McMillan, Paul Mabray, Andrea Myers, Justin Noland

2024 Direct-to-Consumer Wine Report webinar Webinar
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2024 Direct-to-Consumer Wine Report webinar

Jun 25, 2024

Rob McMillan, MJ Dale, Sonyia Grabski, Janiene Ullrich

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